A majority of print shops located around the world are using cost-effective Anicolor inking unit technology to respond to the growing trend of short runs and frequent job changes. At the Ipex trade show in 2006, Heidelberger unveiled its innovative Druckmaschinen AG. Compared to the conventional printing press inking unit, the Anicolor inking unit technology [...]

A recent Pitney Bowes business survey indicated many differences between different marketing strategies. First, it showed that direct mail is the 3rd most preferred use of marketing campaigns, gathering 11% of interest and use. This strategy falls behind more used strategies, such as e-mail with 46% and phone use with 22%. This statistic alone shows [...]

Now that you have read Part I: The Shock and Aww you are ready to learn how to begin combining the elements of an ad to create a “Masterpiece” that doubles as an advertisement. We will discuss the aspects that become vital in the “Attention” stage of Consumer Perception Process . Although far more planning [...]

In most cases when creating ads that will appear in other publications or go through some other entity to distribute them, there are specific parameters that need to be met such as sizing and coloring. However, in some cases certain touches or styles with garner better results or at least exposure.  This is especially true [...]

This blog is one of three parts in our “Dissection of a Print Ad” series. The parts will follow the “Consumer Perception Process” and will take you from the inception to the death of ad.

The steps 3 involved in a consumer processing your marketing message are as follows:

Exposure –> Attention –> Perception

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If you don’t know the difference between digital printing and offset printing, take a look at our blog on July 9th, 2012.

Today we take a look on how digital printing continues to grow in the book industry even with the economic situation that the United States faces. More companies have turned towards digital [...]

In this industry, there is definitely a lot of jargon you need to familiarize yourself with in order to understand print basics. The Printer Jargon listed below and the image are both courtesy of http://people.emich.edu. These are common words that you will find people using in the industry, so read up.

“3-D Printing”… sound familiar? That’s because this technology has been getting a lot of attention in recent years. You may have heard about it on the news or one of your friends mentioning it in some workplace tech talk, so we decided to create this brief overview to get you caught up with this rising [...]

There may be some confusion when choosing the right option for your next print job with all of the technological advancements, increased options, and new features in commercial printing. Today, we’re here to help clarify the advantages and disadvantages of both digital and offset printing. Our blog will also include a checklist to help make [...]

In this economy, you want to make sure your company is the first one people go to whenever they have a need or desire. However, you probably have competitors who are looking for the same thing. Here are five tips that can make you stand out from the rest.

1. Word of [...]