If you’re a company or organization with a substantial amount of marketing communications materials, you might want to consider looking into Print-On-Demand or Web-To-Print. At it’s most basic, it’s a way for you to:
- Store in one central place all of your company’s marketing materials such as business cards, letterheads, envelopes, mailing labels, brochures, and flyers.
- Easily modify content such as names, addresses, phone numbers, and more
- Send the file directly to a printer, bypassing the salesperson and quote process
- Maintain control over your organization’s branding
Storing Your Marketing Materials in One Central Place
If you’re a smaller organization, managing all your marketing materials is probably a breeze. But if you’re larger, you know how challenging it can be, especially if multiple people handle the marketing. And if those multiple people are spread out in different locations – whether it’s in one city, or across the globe – it makes sharing files that much easier.
Modify Content Online
Print-On-Demand’s strength is in its ability to allow real-time, on the fly editing of content, or variable data. Any part of a marketing piece can be set up to handle variable. At it’s simplest, for example, a business card could allow a user to add or modify a company’s pre-designed card’s:
- First and Last Name
- Email Address
- Direct Line and/or Cell
Taking that even further, however the card could allow for a photo, as well, a favorite quote, alternate layouts, and much more.
Sending Directly to a Printer
Typically, when a file is sent to be printed, many pieces of information are required such as paper stock, quantity, and where to ship, for example. The printer will then provide a quote, the client will sign off, and printing will begin. All of that is bypassed with Print-On-Demand. All required information is included with the file, speeding things up tremendously.
Maintaining Control Over Branding
Quite often, when access to marketing communications materials is lax, employees take it upon themselves to make little creative modifications. It’s all with good intent, however it dilutes the brand. With Print-On-Demand, no matter who accesses a file, no one but a POD system administrator can make design changes.
These are just some of the benefits to having a custom Print-On-Demand or Web-To-Print site for your organization. If you’d like more information, get in touch with CP Graphics. You can also leave a comment below. Thanks for reading!