Consumers and businesses alike have become desensitized to the direct mail pieces that clutter their mailboxes every week, but that doesn’t mean it is obsolete. According to EU Services it’s all about “thinking outside the envelope”. Just because the medium is dated doesn’t mean you can’t supercharge the method.
Here are [...]
Commercial printing is generally high volume printing for commercial use. The presses we use at CP Graphics are large and can output thousands of sheets per hour. Usually, commercial printing uses a four color print model known as CMYK which stands for Cyan, Magenta, Yellow, and Black. Although any number of colors can be used, [...]
It’s a common misconception that graphic design – at least, good graphic design – happens quickly. Even experienced designers question the time aspect of a project. But, what if you don’t have the budget for a designer? Or what if your designer isn’t a designer at all, but one that’s had to pick it up [...]
Die cuts are a great way to make a standard size brochure, business card, or flyer stand out. Check out the following examples for inspiration in creating your own die cuts. For intricate cuts, you might want to explore laser cutting.
Brochures come in all kinds of creative shapes and sizes. In this post we’re going to look at some of the different ways in which designers have used creative folding to make a successful piece.
The following brochure is similar to a compact disc insert:
In this brochure for Behance I counted nine folds. If [...]
Not everyone can afford Photoshop. And even if you can, or you found a cracked version (bad idea), navigating the program is like being lost in a cave with no flashlight. Out of the kindness of Adobe’s heart, they developed a free, online version of Photoshop called Photoshop Express Editor. In my exploration of the [...]
If you’re a company or organization with a substantial amount of marketing communications materials, you might want to consider looking into Print-On-Demand or Web-To-Print. At it’s most basic, it’s a way for you to:
Store in one central place all of your company’s marketing materials such as business cards, letterheads, envelopes, mailing labels, brochures, and flyers. [...]
It’s truly amazing how technology has enabled us to do things in a fraction of the time. Not long ago, in offset printing, everything was done on a traditional offset press. Much is still done on those same presses. If you were printing a mere business card, it would have needed to be run through [...]
Okay, so you decided you want to try and take the elements you created in the last post and put them together on your own. Sans-graphic designer. Bold move! If it’s merely an ad, business card, or flyer you’re having a go at, I say go for it. If it’s anything two-sided or multi-paged, [...]
Any marketing piece is only going to be as good as its elements. This tutorial will show you step by step one way to create all of the elements for a successful marketing piece.
So, what are these elements? They are copy, or all the wording; and visuals such as shapes, photos, diagrams and charts, [...]